Strategic Marketing PDF
By:Russell Abratt,Michael Bendixen
Published on 2018-07-04 by Routledge
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
This Book was ranked at 40 by Google Books for keyword Biography History Company Profiles Business Money.
Book ID of Strategic Marketing's Books is SQxjDwAAQBAJ, Book which was written byRussell Abratt,Michael Bendixenhave ETAG "rp3lag/BqnA"
Book which was published by Routledge since 2018-07-04 have ISBNs, ISBN 13 Code is 9780429951558 and ISBN 10 Code is 0429951558
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Book which have "148 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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