Invisible Gold in Asia PDF
By:David Llewelyn
Published on 2011-02-28 by Marshall Cavendish International Asia Pte Ltd
World competition in the 21st century will revolve around competition for intellectual property rights (IPRs). But what are these rights that you can’t see – the Invisible Gold of today’s Knowledge Economy. What can you do with them and how can Asian businesses foster the innovation and creativity they protect? From the patents protecting Creative Technology’s MP3 player and Tata’s ‘Nano’ car to ‘Tsingtao’ and ‘Singha’ branded beer, IPRs protect this Invisible Gold. David Llewelyn challenges Asian businesses to build up their reserves of Invisible Gold and governments to build a culture that encourages and rewards innovation and creativity. Using Asian examples throughout, David Llewelyn explains what the rights are, answers the questions and sheds much-needed light on this crucial but little-understood part of doing business in the 21st century.
This Book was ranked at 33 by Google Books for keyword Biography History Company Profiles Business Money.
Book ID of Invisible Gold in Asia's Books is 5cSIAAAAQBAJ, Book which was written byDavid Llewelynhave ETAG "68oQbz7U2dw"
Book which was published by Marshall Cavendish International Asia Pte Ltd since 2011-02-28 have ISBNs, ISBN 13 Code is 9789814312714 and ISBN 10 Code is 9814312711
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Book which have "337 Pages" is Printed at BOOK under CategoryLaw
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