Advertising to Children on TV PDF Download

Advertising to Children on TV PDF
By:Barrie Gunter,Caroline Oates,Mark Blades
Published on 2004-09-22 by Routledge

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

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Book ID of Advertising to Children on TV's Books is dyWRAgAAQBAJ, Book which was written byBarrie Gunter,Caroline Oates,Mark Bladeshave ETAG "ZrtjjuV0LdY"

Book which was published by Routledge since 2004-09-22 have ISBNs, ISBN 13 Code is 9781135626303 and ISBN 10 Code is 1135626308

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Book which have "224 Pages" is Printed at BOOK under CategorySocial Science

Book was written in en

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